CAF Mascot

CAF Mascot – Morocco We collaborated with our partner studio Futhark on the development of the official mascot for the Confederation of African Football (CAF) tournament hosted in Morocco. The project focused on bringing to life a lion character inspired by the Atlas Lion a powerful symbol representing strength, pride, and unity across Africa. Working closely with Futhark, our role contributed to shaping a visually engaging and emotionally expressive character designed to resonate with football fans of all ages. The mascot was crafted to capture the passion, energy, and celebratory spirit of African football while maintaining strong cultural authenticity aligned with the tournament’s identity. The final character was designed to live across multiple platforms, including broadcast visuals, marketing campaigns, and fan engagement experiences, serving as a vibrant ambassador for the tournament.